Love Alberta Forests is a province-wide awareness campaign to highlight the beautiful relationship between Albertans and our forests. We are lucky to have an incredible forest resource that benefits us all, and our forest management practices are among the best in the world. Love Alberta Forests celebrates everything our forests do for us and the care with which we manage them in return.
Love Alberta Forests is an initiative of AFPA (the Alberta Forest Products Association), made possible by funding from FRIAA (the Forest Resource Improvement Association of Alberta).
The Alberta Forest Products Association is a non-profit organization that represents companies that produce forest products in Alberta. AFPA and its member companies work together to raise public awareness of the economic, environmental and social value of our forests.
To learn more about AFPA and its other initiatives, visit albertaforestproducts.ca.